The film had something for every section of the audience and that’s why it has connected so well. The multi-genre filmmaking that has action, dialogue-baazi, comedy, songs and a strong emotional core. Mass Masala Dhamaka - Pushpa: The Rise is the kind of cinema that the Hindi belt yearns for and sorely misses. The seetis and claps do make a psychological impact even on the hardest critics. Secondly, watching a mass film in a packed auditorium even accentuates the WOM as compared to watching it in an empty theatre. A focused release helps build great word of mouth in theatres as the correct demographic reaches theatres to watch it. The release was also single screen heavy. I was playing it in only one show and similarly across the Hindi belt, it was the same story. Pushpa: The Rise opened to Rs 3cr+ and it was on its way to create history.įocussed Theatrical Release- Film released in 1450 screens but shows were limited. The stage was set for the actor to explode on screen with a time and date release and Allu delivered with housefull shows across the hindi belt for the film.
I clearly remember one of his dubbed films 'Surya The Soldier' (Naa Peru Surya, Naa Illu India) did tremendous business in single screens across the hindi belt. His dance moves have caught the fancy of the youth and I have seen kids in Bihar dance to his telugu songs. His dubbed films get terrific audiences up north. Let’s try and analyze how all this unfolded in the Hindi belts.Īllu Arjun- He is a true blue star and he had made heavy connect with the hindi audiences with his dubbed films courtesy Goldmine Telefilm’s YouTube channel and Satellite television. The film continues to collect despite having its digital premiere on Amazon Prime. The film was released on 1450 screens and even in its 6th week, it is playing in 1000+ screens. In its 6th week, it is still managing housefull shows across the Hindi belt and has hit the Rs.
It outran every other film including the webslinger and the much hyped 83. It was pitted against the global box office monster Spiderman: No Way Home. Released on 17th December, the Hindi version of the film had no buzz, no promotion and minimal showcasing by multiplexes. Even the hook step of 'Saami' is viral, with many reels dedicated to it. The signature dialogue 'Jhukega Nahi' or 'Thaggedhe le' is all over the place with gents stylishly caressing their beards to copy the film's lead actor. The Srivalli hook step has been done to death by hordes of people who have themselves hooked onto the film. I logged-in to Youtube and it was the same story. I logged-in to Facebook and most reels and short videos were dedicated to Pushpa.